Author name: Max Clare

6 Red Flags You are Hiring a Wrong SEO Agency

6 Red Flags You are Hiring a Wrong SEO Agency

An SEO agency is a business enterprise seeking to make a profit. Did you get that? If not, reread it. Ideally, the SEO agency you hired should be your business partner. That means that your company will be leveraging on the huge traffic the SEO agency is generating to make sales or fulfill the organization’s intent

On the contrary, for most SEO agencies, it’s a business. And, it’s all about the profits. 

Your business is already on a sinking ship when you are with the wrong agency. Aside from the fact that you won’t get the correct result you paid for, poor seo services can damage business beyond normal. Indeed, allowing your website to rank organically on search engines is better than hiring the wrong SEO agency to wreck it. 

Nobody wants to spend money on wasteful partnerships, but it happens. From experience, we have seen many businesses collapsing because of bad SEO campaigns. When SEO gets wrong, there’s little to what you can do to get things right. In that instance, you can only end the contract and get a more experienced agency to correct all the wrongs. 

Meanwhile, it can be challenging to identify the wrong SEO agency from the start, as everyone wants to do everything to win a contract. Yet, their specific ways you can spot the wrong SEO agency even before you deal as partners. 

Are you ready to make some discoveries? Let’s the list one by one.

6 Warnings to Watch Out For Before Hiring an SEO Agency

1. Frequent use of buzzwords or marketing jargon 

Have you seen a medical doctor talking? It’s not hard to know. Why? They would not say a line without using jargon that confirms they have been well integrated into their field of practice. What is the moral lesson? An experienced SEO agency must communicate like an expert. 

When speaking with an agency’s representative, they must be able to answer your questions more professionally using some metaphorical lines. They must be very conversant with marketing jargon, platitudes, or buzzwords.

Suppose the agency’s spokesperson is talking like an amateur or sounding clueless. In that case, it’s a red flag that the entire agency doesn’t know what they are doing. Remember, the person speaking for the agency represents the brand. If they are clueless, then the agency is incompetent. 

2. Ask for the report of their previous or present SEO campaigns 

If an SEO agency cannot show the report of what they have been doing, it isn’t worth it. It could only be that they are not confident enough to show the pathway they follow to get their jobs done. 

You can’t afford to hire an SEO agency that uses shady methods to rank your website on search engines and keep it floating. No matter their gimmicks, they will damage your business in the long run.

They may be using free spammed backlinks to other websites. Worse still, they might be using some illegal links from sketchy websites that major search engines have sanctioned for using the black hat tactics. 

6 Red Flags You are Hiring a Wrong SEO Agency

3. Ask for local SEO results

If the SEO agency cannot provide some local SEO results, then their performance is questionable. Indeed, reports for general SEO can go a long way when proving the efficacies of the agency. Still, they should have at least a few local works.  

Check if the agency has taken some specific local raking steps. Make sure you check the local SEO results critically and also compare them with general SEO. An SEO report is not helpful for you if the agency can’t tell you specific things you need to be doing to complement the efforts. 

Your SEO agency should be able to do the local work or, better still, know someone who can do it better. Meanwhile, the agency might factor the cost of local SEO works into the overall cost, making the service slightly more expensive. You must be ready to pay. After all, a low-budget SEO doesn’t bring good results.

4. Guarantee is a scam 

If the SEO heroes agency consistently assures that your website will be at the top of major search engines, know that you are dealing with the wrong agency. Don’t hire any SO agency that gives you the guarantee of top rankings in the shortest time possible. They only want to scam you. 

For the records, no search engine reveals the secret behind their rankings. And, no SEO agency knows a sure way to get your website on top of another. Think about it; virtually every website is into SEO practices. How can someone be sure his own SE campaign is so great that it would cripple other websites’ efforts? Watch out for guarantees. It’s one of the most vivid scams in the SEO industry.

6 Red Flags You are Hiring a Wrong SEO Agency

5. Promising backlinks in hundreds 

It’s good to get several high-quality links quickly, and it is indeed possible. However, when an SEO agency promises to give you hundreds of links in a few days, you must ask a few questions. 

Are the links natural? Do the links lead to relaxants sites? Are they high-quality links? You must ask these critical questions when an agency promises you tons of backlinks. Remember that the number of quality backlinks is not what matters; their quality is what counts. 

6. Check if they have secret gimmicks

SEO is complex. Also, it is not stable in terms of principles and methodologies. By implication, no one can boast of having a permanent winning strategy. 

It is wrong for any agency to prove that they have a secret method that has been working for them for ages. How can an agency claim to have a pattern that works in an ever-changing environment? It is nothing but a scam. 

In Conclusion

Choosing the wrong SEO can cost your business more than you can ever think. Hence, you need to look for red flags to determine whether the agency you are about to hire with your money or not. Every SEO agency is trying to win you to their side, and they will do everything they can to convince you. It is in your capacity to make the right decision. Being mindful of the above warning signs will save you from making a bad deal.

A Comprehensive Guide to Local SEO for Startup SEO Agency

A Comprehensive Guide to Local SEO for Startup SEO Agency

You might need to learn to take the bull by the horns if you are just starting your SEO practices as an SEO agency. With that, I mean, you can learn about how local SEO works and use that opportunity to penetrate the industry. 

Although, general SEO counts a lot. But, local seo is the real deal. That’s where you have the opportunity to work with a startup business operating in an office made with bricks and mortar. Also, working with local companies will help you build a winning profile that can land you a profitable business partnership on a long-term basis. 

And, it doesn’t end there.

Every serious client would ask an SEO agency to present a report of the previous successful local SEO campaign. If you have something flashy to tender in that regard, your agency is already ranking organically, even offline. 

Related: Affordable and best SEO Agency in Sydney

If you have taken notes, you will discover that about 48% of online keyword searches involve local information. By implication, learning how to optimize a business for local searches will make it easier for your client to reach local customers. That’s not all; up to 79% of local searches persuade searchers to visit the company to make actual purchases. 

How does that sound? Do you know how many conversions you would help your client to make if you can master your local SEO craft? That’s what you are to learn in this article. We are ready to walk you through the practical process to get the maximum result for local SEO, even as you are just starting up as an SEO agency

Here are the tips in steps:

Best Tips to Boost Local SEO and Get Measurable Results 

1. Optimize Google Business profile 

The local SEO journey starts with having a business profile. As expected, your client would have gotten a registered business name. So, you can use that to begin the local SEO Heroes

Google offers the Google Business Profile as a free service (but your client doesn’t need to know that). The service allows SEO agencies to help business owners to create a business profile and set it up with relevant information. When setting up the business profile, you will need your client’s business name, logo, address, contact information, products/services description, finished work photos, artworks, and more. 

You can also pad the content with optimized keywords to help your client’s business rank for relevant searches. 

Google’s responsibility is to display the business profile you created as part of the search engine result page (SERP), which appears at the top of the search results. Optimizing a business profile increases the business’s chances of being featured in the list of most sought-after companies on the search result page.

Make sure you keep a watch on the performance of the business and dare to update the information from time to time to keep up with the current trends and most sought keywords.

A Comprehensive Guide to Local SEO for Startup SEO Agency

2. Leverage on local keywords and relevant searches

No SEO agency can play with the impact of keywords in search engine optimization. And, you should neither take it with levity.

Indeed, keywords are your magical short phrases to win massive traffic in relevant searches. Most importantly, you will need proper use of keywords to capture the local markets. Local keywords are the search phrases that show a location keyword, such as local name, county, state, or country. You can also leverage other keywords that don’t contain a specific location but some personalized words like nearby, near me, or close by. As far as Google is concerned, those keywords carry location targets.

Optimized local keywords will rank your client’s business website in Search Engine Result Pages (SERP) and drive massive traffic to the website. Primarily, local keywords aid conversion rate, and that’s among the significant yardsticks clients use to measure the expertise of an SEO agency. 

You must research the most visited websites, local client browsing patterns, and most searched keywords and language to get it right. You must also dare to understand how your client’s target audience searches for information online. That will help you to incorporate relevant local keywords across all platforms easily. Google needs location-related keywords to know that you are targeting local users.

A Comprehensive Guide to Local SEO for Startup SEO Agency

3. Create SEO-optimized content

Every potential client is looking for a business that can solve one problem. So, even if your SEO gimmicks bring them to your website, they might not stay for the next two seconds if they can’t find what they want. And that would increase the website’s bounce rate drastically. 

It is part of your job as an SEO agency to make sure your client provides high-quality content that can solve problems. Ideally, you should have included the content part in the overall cost. The reason is that you’re your client would have believed in your competence before hiring you for the SEO job. 

Since you are a startup SEO agency, it is possible you dint have in-house content creators. In that case, you can hire experienced freelance SEO content creators to give you some problem-solving content that can earn brand loyalty. Take note that most of your SEO content must target local users. 

4. Build high-quality links

Have you learned how to build relevant links? That’s one of the essentials of a bankable SEO agency. The link structure aids in better on-page navigation and user experience. You can also leverage inbound links from numerous authority websites to gain traffic. While building a link structure, ensure it features high-quality internal and external links. And, always remember that Google value inbound links.

5. Make a local SEO audit 

You need an expert SEO auditor, even as a startup SEO agency. During the audit, you will carefully examine the different aspects of the optimization process. Some crucial things you do when auditing a local SEO include links, content, keywords, web features, website speed, user experience, and more. An SEO audit’s ultimate goal is to evaluate your SEO efforts’ performance.


The local SEO tips will help get good results that motivate your clients to recommend you for more patronage. It can also help boost your performance, improve your image as an SEO agency and help you generate more leads for your business. If you can master your local SEO craft to the depth, you will compete at the top level with big players in the SEO industry.

Affordable and best SEO Agency in Sydney

Affordable and best SEO Agency in Sydney

SEO services are becoming something expensive these days. There are countless people out there looking for SEO Agency that will deliver the best service at an affordable price. Are you just planning to invest and want your website to join other ranked sites to be on the leading page on search engines? Of course, we understand that you don’t have much. So, we took it up as our responsibility to carefully pick out the best and most affordable SEO Agencies that can help you rank your website.

If you are based in Sydney, this good news is for you. With this article, you will not need to struggle or look elsewhere for help. You can get a best seo company australia right there. 

However, we acknowledge that even in Sydney, many SEO agencies exist. We mean agencies that are active and thriving in the SEO world. But we will discuss the affordable ones here. Perhaps would-be investors that want to venture into the business will not run away with the cost of maximizing a website. There’s no cause for alarm. The world is going digital, and we hope you would agree with us that online marketing is even growing to be more competitive these days. So, trust us in getting the best for you.  

Therefore, we believe that with the SEO agencies we want to discuss, your business will grow, and you’ll see results beyond expression. However, you have a role to play. Your part is to shun all interruptions and follow us closely. Learn more red flags you are hiring a wrong SEO agency.

Hence, before we reveal those companies to you, there’s a need for us to briefly talk about the meaning of SEO and what an SEO Agency is. You need to have a piece of background knowledge of what we are talking about.

Affordable and best SEO Agency in Sydney

What is SEO? 

The websites that Google suggests to you anytime you search anything on it is a result of SEO works on those websites. SEO means search engine optimization. SEO involves a technical and tactical way of making or ranking a website to be available to its right audience. With SEO works, a website will be ranked on search engines, and it will be available for its potential clients. Search Engine Optimization is a unique tool suitable to help websites to be on the first page of search engines. 

What is SEO Agency?

An SEO Agency is a Company that works on a website. They incorporate or add in some tactical stuff to ensure that a website appears on the first page of search engines. They are well trained and have a unique way of integrating keywords in the content in a website to rank it. 

Affordable SEO Agency in Sydney

What next? After knowing the meaning of search engine optimization, the next thing is to move straight to explain those SEO Agencies that are affordable and yet deliver the best SEO service. 

  1. Wix website design & Expert SEO Agency: This Company is based in Sydney. And we can assure you that you’ll get the best of SEO from this unique Company. Do you want to start online marketing, and you want an improvement on a website? Do you want to see your site on the first page on search engines like Google? There’s no other Agency that can help you except Wix website design and expert SEO Agency. They are not new in the SEO world. They have done a series of work in Sydney and beyond. So, you’re in safe hands. You will never regret striking a deal with this SEO expert. Contact them today and see your site flying so high. 
  1. MindArc: If you’re based in New South Wales, Sydney, this SEO Agency will be of help to you. MindArc is a sound web designer that has helped rank many websites that belongs to people in Sydney and beyond. If you want a reliable Company with a professional touch on your website, you need to consider working with MindArc. Honestly, we believe you won’t regret working with this SEO expert. You can also visit their official website to check out positive reviews. MindArc has been operating perfectly and actively in the SEO world for years. So, when it comes to SEO strategies that can make things work, you can confide in them.
Affordable and best SEO Agency in Sydney
  1. Safari Digital SEO Agency: Safari digital SEO Agency is a great Company that has been in operation for three years. Ever since then, this SEO Agency has maintained great integrity. If you want a soft touch that’ll catapult your website to be on the first page on search engines, you need to take some time to check out what Safari digital SEO Agency has to offer. Honestly, you can trust this Company. We can see your business growing large as you’re planning to contact this Company. Therefore, choosing Safari digital will be a great choice if you want an affordable SEO service. What are you waiting for? Connect with this Company today and be glad you did. 
  1. SEO North Sydney Pty Ltd: Those based in North Sydney, Australia, should shout for joy. It is a great thing to have this competent SEO expert based in Sydney. Hence, it is good to use this opportunity wisely. This unique Company is one of the top leading Companies that provide accurate SEO services in Sydney. With this Company, your website will start competing with other websites. It is a good thing to hear this information. This unique SEO Agency has been operating actively in the SEO industry for over two decades. Can you imagine that? Can you imagine how perfect their professional touch to your site will generate massive traffic that will convert to sales? Would you contact them today? 

On a final note

Dear reader, we hope you’ve seen something igniting. And we hope you will make the right choice. Remember, there are countless SEO experts out there. But the ones provided here are tested and trusted. You don’t need to stress yourself again. Contact any of these companies, and you’ll be glad you did.    

Wimbledon Ditches Traditional Gender Distinction Over Players’ Towels

Wimbledon will no longer provide different coloured towels to men and women players after officials decided to scrap one of the last bastions of genderism.

Traditionally men were given two “championship” green and purple towels, while women received two “seasonal” ones, which in 2019 were pink and turquoise. But this year, for the first time, players are receiving one of each when they step on court.

A Wimbledon source said that this was one of the last male/female distinctions to go, having committed to equal pay in 2007 and equal tweets about male and female players a few years ago, and said the move was down to “progress” and a sense that the players no longer had a preference for either colour.

However, they confirmed there were no plans to make a new cup for the women and a new plate for the men when it comes to handing out the singles trophies.

Meanwhile, Wimbledon have revealed that they expect to run out of their popular £34 towels by the middle of next week after an unexpected run on them during the opening two days of the tournament.

In 2019 Wimbledon sold 27,419 Championships’ towels across the fortnight but had ordered a “conservative” volume – believed to be closer to 15,000 – this time round.

That was largely due to the uncertainty surrounding the number of fans that would be allowed into Wimbledon. However, officials have been surprised by how many supporters have wanted a memento of their visit after the tournament was cancelled last year.

Earlier on the second day of the Championships on Tuesday, a large oil spill from a cleaning vehicle meant that fans were delayed from entering the grounds for 30 minutes.

Antony Marquez, 36, from Canberra, was among spectators forced to wait as large queues developed outside at gate one. “It’s a bit annoying, but everyone was pretty relaxed as we were early,” he said. “We were held up for about half an hour. A guy from the council came down to declare the spillage safe.”

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6 Red Flags You are Hiring a Wrong SEO Agency

We Bought Grimsby Town FC To Help Renew The Place We Love

When the sociologist Michael Young coined the idea of a meritocracy in 1958, he imagined a dystopian future where those who had succeeded on the basis of their inherited advantages would instead congratulate themselves on having done so as a result of their skills and capabilities. In Young’s satirical essay, the elite believed their success was down to individual merit, while a disenfranchised underclass were considered deserving of their social position. Young’s term is now frequently used with a straight face by those who understand neither its original negative connotations, nor what a travesty it is to suggest that merit is the primary factor determining a person’s life chances today.

For a long time, I told myself that my achievements were the product of the meritocracy I was born into, where hard work was both a necessity and a sufficient condition of success. I grew up in Grimsby, and like many entrepreneurial origin stories, mine began at school. To supplement my nonexistent allowance, I sold Opium (knock-off perfume, before you fall off your chair). My teachers called the police, and having spent the morning in the classroom, I sat out the afternoon in a police cell. Thirty years later, I had gone from working on the docks in Grimsby to dealing with private equity investors in New York as a tech CEO; from waking up in a house with ice inside the windows to a home with neighbours from “on the telly” and in the Premier League; from being the son of a single mum who worked three jobs to keep four sons fed and clothed, to becoming a parent who can afford to provide almost anything for my own children.

Yet I now know that the “meritocracy” people talk about is a reflection of their capital, both social and financial. Data and experience tells me I am an outlier in a country where inequality has risen and life chances have got worse for children born into circumstances like mine. It might sound odd, but these realizations are part of the reason I decided to buy my home-town football club, Grimsby Town FC, with my business partner Andrew Pettit. A football club that finished 92nd out of 92 teams in the English Football League in May, and was relegated to the National League. A club with one of the oldest stands in the football league, in dire need of investment, historically teetering on the edge of insolvency without the aid of local benefactors.

On paper, buying the club was a terrible financial decision – and yet when you consider the chance to rebuild civic value in the town where both Andrew and I grew up, it felt like one of the most valuable opportunities of our lives.

In Grimsby, problems that were already becoming clear when I was growing up in the 1970s and 80s have crystallised in the years since: industrial decline, the slow demise of the once-dominant fishing industry and the social problems that followed from a lack of job opportunities and a general sense of abandonment. My brush with the law was tame compared to the reality some children in Grimsby face today, coerced into county lines drug gangs where they face the threat of shocking violence. In several of Grimsby’s wards, close to half of all children are living in poverty. The town continues to be failed by those who purport to care for it: framed by television cameras as a symbol of deprivation and decline, poked by thinktanks and prodded by journalists, caricatured as a victim of the Brexit that its people decisively voted for.

Yet this is nowhere near the whole story of the town I know and love. Grimsby deserves better than becoming the goldfish bowl of post-Brexit Britain, gawped at by the prosperous and socially conscious, a tourist attraction on the map of social and economic deprivation. Instead we should be looking to the town as a place where the voices we hear are not lamenting their lost past, but shaping their future. While many civic institutions and local businesses have faded away and shuttered over the years, professional football teams are one of the few institutions that have endured. Indeed, Grimsby Town FC has a 143-year history and a committed (if somewhat diminished) following today. The Mariners can still engender a sense of collective belonging and an identity that is deeply aligned to the performance of 11 men in black and white on a Saturday afternoon.

Often the only story you hear about Grimsby is about the lack of opportunity, aspiration and education. But dig deeper and you encounter people who avoided university because of the cost and are now building stable careers; twentysomethings running their own companies and people who neither wanted to leave nor felt they had to. “I love the town and never wanted to move away,” said the newest and youngest trustee of Grimsby’s new OnSide Youth Zone. She went on to become a partner at a local accountancy firm and told me: “It’s brilliant here. I grew up thinking everyone lived near the beach.” Young people who have pride in the town and know its problems should have a much greater role in determining the policies that will shape its future. Though we clearly need the support of central government, solutions have to be built as a partnership with the community itself.

Andrew and I became the major shareholders of the club on 4 May this year. This investment seems like the perfect counterweight to the ownership model of the “Super League” teams, a paradigmatic example of distorted capitalism where profit motives and dividend payments are regarded as the only measure of success. Football teams are viewed in high definition around the world but have become untethered from the communities that made them what they are today.

Buying Grimsby Town FC is an opportunity to place a football club and its values at the centre of a renewal that is already happening in the town, and to amplify the amazing community work that is being done by the football club’s charitable arm for education, diversity and inclusivity. We want to show that “levelling up” means recognising the myth of meritocracy and levelling the playing field, rather than assuming that opportunities trickle down. This can only work if it starts from within the community, with a shared identity that a 143-year-old football club is uniquely positioned to play a huge part in shaping.

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How To Wear A Kimono Jacket

There’s a certain poetry when the weather flits from one extreme to another. Snow in April; bitterly cold winds one minute, then blazing hot sun the next. But in terms of dictating a dress code for the day, it is useless. Boots worn in preparation for wet, sludgy mud can be made redundant when on a scorching pavement. Woolly beanies stay in “just in case” day bags but don’t see the light of day for weeks.

We’ve discussed layering before, but the problem with that is you end up with a growing armful of clothes as the heat of the day increases.

Jackets are, I’ve found, the biggest puzzle to which there is no obvious solution. Especially in spring and summer. It feels as if there is no single jacket that will solve all your weather needs. I’ve spent the good part of a year in denim jackets, windbreakers, or a cotton-mix chore jacket. I wore them because they generally solved the weather problem without being overbearing. But they, have never completely satisfied me.

In Japan, they’ve solved this problem with the haori, a jacket popularised in the Edo period, when it was worn by the merchant-class workers. Centuries later, now westernised into the kimono jacket, it is somewhere between a heavy shirt and a bathrobe, and it works beautifully. As seen on the catwalks of Martine Rose and Dunhill, it is more persuasive than a shacket and contains more subtle charms than an overshirt; with its single tie, it feels simple and graceful. Memories of Bowie and Lindsey Buckingham in silk kimono shirts float up to the surface but, speaking technically, this is strictly “workwear” – though only for the type of labour that involves pincer-sharp accuracy and delicacy, such as working in a kitchen as a sous-chef.

Perhaps I’ll never find one jacket that works for all seasons. But maybe that’s OK, especially if I’ve got something as beautiful as a kimono jacket on my back.

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6 Red Flags You are Hiring a Wrong SEO Agency

The Condensation On The Can; The Tingle On The Tongue. I Love You, Diet Coke

At significant risk of giving a multinational corporation publicity it does not need – please feel free to Google oligopoly markets after reading this piece – I am going to extol the virtues of a long-term love: Diet Coke. Someone has to, given Cristiano Ronaldo’s rejection of the drink in a Euro 2020 press conference and a recent plummet in its share price.

There are two types of people: those who can tell the difference between Coke and Pepsi, and those whose taste buds are clearly compromised. Confusing the two is basically like downing a glass of red and proclaiming: “Love a sauvignon blanc!”

I almost certainly started drinking Coca-Cola products too young, my gateway drug being regular Coca-Cola. Now I can’t abide the stuff – it feels as I imagine it would to brush one’s teeth with sugar. But Diet Coke? Someone could make a lot of money opening a rehab clinic.

That exultant hiss of freed fizz is merry music indeed. The pretty patterns of the bubbles rising to the surface. The exquisite tingle on the tongue.

There is a hierarchy of receptacles. I maintain that Diet Coke tastes better from a glass bottle, poured over crushed ice. A recyclable (and teeth‑preserving) straw added to the mix. Next is the pop of a cool can straight from the fridge, diamonds of condensation glittering on silver.

Plastic bottles are out. Not only because (science backs me up here) the chemicals that make up the plastic are capable of contaminating the flavour of the drink, but also because the warmer the beverage, the more CO2 escapes. The heart sinks when one orders Diet Coke at a festival, then spies a two-litre bottle with the flat three inches of liquid languishing at the bottom.

I have cut down on Diet Coke a lot in the past few years. I now consist almost entirely of tap water, Earl Grey tea and cognac, but that gives the DC an extra pleasurable edge when indulging. I can’t agree that aspartame rots the brain, given that my intelligence is clearly off the scale (yesterday I laughed for a solid 20 minutes at someone emulating the waddle of a duck), but I get that it’s probably not the healthiest thing in the world. Please join me in raising a glass, though, to the greatest soft drink there is.

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