You might need to learn to take the bull by the horns if you are just starting your SEO practices as an SEO agency. With that, I mean, you can learn about how local SEO works and use that opportunity to penetrate the industry.
Although, general SEO counts a lot. But, local seo is the real deal. That’s where you have the opportunity to work with a startup business operating in an office made with bricks and mortar. Also, working with local companies will help you build a winning profile that can land you a profitable business partnership on a long-term basis.
And, it doesn’t end there.
Every serious client would ask an SEO agency to present a report of the previous successful local SEO campaign. If you have something flashy to tender in that regard, your agency is already ranking organically, even offline.
If you have taken notes, you will discover that about 48% of online keyword searches involve local information. By implication, learning how to optimize a business for local searches will make it easier for your client to reach local customers. That’s not all; up to 79% of local searches persuade searchers to visit the company to make actual purchases.
How does that sound? Do you know how many conversions you would help your client to make if you can master your local SEO craft? That’s what you are to learn in this article. We are ready to walk you through the practical process to get the maximum result for local SEO, even as you are just starting up as an SEO agency.
Here are the tips in steps:
Best Tips to Boost Local SEO and Get Measurable Results
1. Optimize Google Business profile
The local SEO journey starts with having a business profile. As expected, your client would have gotten a registered business name. So, you can use that to begin the local SEO Heroes.
Google offers the Google Business Profile as a free service (but your client doesn’t need to know that). The service allows SEO agencies to help business owners to create a business profile and set it up with relevant information. When setting up the business profile, you will need your client’s business name, logo, address, contact information, products/services description, finished work photos, artworks, and more.
You can also pad the content with optimized keywords to help your client’s business rank for relevant searches.
Google’s responsibility is to display the business profile you created as part of the search engine result page (SERP), which appears at the top of the search results. Optimizing a business profile increases the business’s chances of being featured in the list of most sought-after companies on the search result page.
Make sure you keep a watch on the performance of the business and dare to update the information from time to time to keep up with the current trends and most sought keywords.
2. Leverage on local keywords and relevant searches
No SEO agency can play with the impact of keywords in search engine optimization. And, you should neither take it with levity.
Indeed, keywords are your magical short phrases to win massive traffic in relevant searches. Most importantly, you will need proper use of keywords to capture the local markets. Local keywords are the search phrases that show a location keyword, such as local name, county, state, or country. You can also leverage other keywords that don’t contain a specific location but some personalized words like nearby, near me, or close by. As far as Google is concerned, those keywords carry location targets.
Optimized local keywords will rank your client’s business website in Search Engine Result Pages (SERP) and drive massive traffic to the website. Primarily, local keywords aid conversion rate, and that’s among the significant yardsticks clients use to measure the expertise of an SEO agency.
You must research the most visited websites, local client browsing patterns, and most searched keywords and language to get it right. You must also dare to understand how your client’s target audience searches for information online. That will help you to incorporate relevant local keywords across all platforms easily. Google needs location-related keywords to know that you are targeting local users.
3. Create SEO-optimized content
Every potential client is looking for a business that can solve one problem. So, even if your SEO gimmicks bring them to your website, they might not stay for the next two seconds if they can’t find what they want. And that would increase the website’s bounce rate drastically.
It is part of your job as an SEO agency to make sure your client provides high-quality content that can solve problems. Ideally, you should have included the content part in the overall cost. The reason is that you’re your client would have believed in your competence before hiring you for the SEO job.
Since you are a startup SEO agency, it is possible you dint have in-house content creators. In that case, you can hire experienced freelance SEO content creators to give you some problem-solving content that can earn brand loyalty. Take note that most of your SEO content must target local users.
4. Build high-quality links
Have you learned how to build relevant links? That’s one of the essentials of a bankable SEO agency. The link structure aids in better on-page navigation and user experience. You can also leverage inbound links from numerous authority websites to gain traffic. While building a link structure, ensure it features high-quality internal and external links. And, always remember that Google value inbound links.
5. Make a local SEO audit
You need an expert SEO auditor, even as a startup SEO agency. During the audit, you will carefully examine the different aspects of the optimization process. Some crucial things you do when auditing a local SEO include links, content, keywords, web features, website speed, user experience, and more. An SEO audit’s ultimate goal is to evaluate your SEO efforts’ performance.
The local SEO tips will help get good results that motivate your clients to recommend you for more patronage. It can also help boost your performance, improve your image as an SEO agency and help you generate more leads for your business. If you can master your local SEO craft to the depth, you will compete at the top level with big players in the SEO industry.